Platform analytics
Free tool usage, what it converts into, and where the report revenue actually comes from.
Tool runs this month
3,905
Across four calculators
Reports sold
47
1.20% of tool runs
Report revenue
₹5.07 Lakh
Before GST
Gross margin
99.1%
~₹75 compute per report
Free tool runs
1.8kSubsidy
964Cost
611Approvals
488PropWorth
The subsidy calculator is nearly half of all runs and the single largest source of qualified leads.
Report revenue mix (₹ thousand)
- Subsidy & Incentive310
- Bank-Ready150
- Site Feasibility25
- Approval Roadmap20
- PropWorth Valuation2
The subsidy report is 71% of units and 44% of revenue. The DPR is 14% of units and 39% of revenue — six sales carry it.
Report revenue, last nine weeks
Funnel
- Tool run started3,905 · 100.0%
- Completed, saw a figure2,773 · 71.0%
- Viewed a report page547 · 14.0%
- Reached checkout160 · 4.1%
- Paid47 · 1.2%
The drop from "saw a figure" to "viewed a report page" is where the teaser has to do its work. It is the number to move.