Analytics
Where your leads come from, and which sources are worth the effort.
Listing views
2,418
+18% on July
Enquiries
34
1.4% of views
Avg. lead score
67
Across all sources
Pipeline value
₹401.5 Cr
Open leads
Listing views by month
Enquiries, last nine weeks
Weekly enquiries, most recent on the right. The step up in week six follows the subsidy calculator going live.
Leads by source
- Subsidy calculator9
- PropWorth8
- Phone5
- Approval roadmap4
- Project cost tool3
- WhatsApp3
- Property enquiry2
Amber bars are leads that came through a free tool.
Pipeline distribution
- New / contacted22
- Site visit5
- Negotiation5
- Agreement / closed2
Do the free tools actually pay?
Came through a tool
72
average lead score
33% reached site visit or beyond
24 leads
Came through enquiry, phone or WhatsApp
56
average lead score
40% reached site visit or beyond
10 leads
The gap is the argument for the free tools. Somebody who has run a project-cost model before enquiring has already committed time and disclosed a budget — they arrive further down the decision than someone who filled in a contact form, and the numbers here reflect that rather than assert it.